Information / 25fps / Prores442HQ
Information
"The more ordered something is, the less information you need to fully describe it."
In 1948, Claude Shannon used thermodynamics and entropy to create a new abstract definition of information, divorced from having to be about anything but rather studying the transmission, processing, extraction and utilisation of information itself. Information theory has since been used in multiple applications in theory and technology such as AI, cybernetics, the development of the internet, thermal physics and neural logy to name a few.
Credits
Creative Direction by Optical Arts
Camera Assistant: Elliott Lowe
Post-Production: Miguel Wratten
Sound Design: Sonjay Prabhakar