Apple TV
Idents for Channel 4

Supersonic R & Jasper Plum for Dyson
Idents for Cancer Research UK & Channel 4
Odyssey for Telstra
Call to the Wild for Apple

Patience for Byborre
Ignis
Pi8 & Pi6 for Bowers & Wilkins
Brand Reset for Aveda
Vision Pro Reveal for Apple

Idents for The Clove Club

Phantom GX 2 Elite for NIKE
Del Core Collection 1
Louis Vuitton 200

Morris

The Cliff

Mutate
Plénitude II for Dom Perignon

Guinness Goodness for Guinness

Diatoms
Babel

Eggs
Bring Magic to the Table for Coca-Cola
Never Ordinary Campaign for Made

Odyssey

Fork

Playground

Toccata

Order in Space

Fugue

Aerial
Utopia

Immaterial Objects for London Design Festival 2024
Information
Tension

Relief

Surface

Inner Child for Ressence
Extrusion

Exo

Playground Installation for London Design Festival 2023

Broken Dreams Broken Machines for Max Cooper

Stream of Thought for Max Cooper

Immersed in the Forest for Zara

Refuge
Order_In_Space 3840x2160 / 25fps / Prores 422HQ
A film exploring order in space - how complex arrangements can reveal simplified forms in space and time. Four basic forms are examined; a square, circle, triangle and rectangle, using different techniques captured in camera to create or distort the shapes over time. The films explore the beauty within chaos, moments of calm are violently broken using various techniques from high explosives to simple ripples in water. The films also consider the principle of reification, where transitional moments allow a fleeting clarity of shape before departing back into disorder.




Custom rigs were designed, developed and refined to capture these effects entirely in camera with no CGI involved in the final films. These set-ups helped to create the illusion of material moving against gravity. The film embodies the process of capturing effects in camera, some techniques required development and refining after multiple takes, while others were carefully planned singles shots. All footage was captured using high speed cameras in 4k resolution.




Creative Direction & Production: Optical Arts
Direction: Joe Jackson
Editor: Matt Cronin
Audio: Sonjay Prabhakar
VFX Supervisor: Miguel Wratten
2D Assists: Jasmine Cooper, Ben Gallagher
Colourist: Martin Pryor
Camera Assistant: Elliott Lowe
Set Assistant: Jamie-Lee Harding
Retouching: Martin Pryor