Apple TV
Idents for Channel 4

Supersonic R & Jasper Plum for Dyson
Idents for Cancer Research UK & Channel 4
Odyssey for Telstra
Call to the Wild for Apple

Patience for Byborre
Ignis
Pi8 & Pi6 for Bowers & Wilkins
Brand Reset for Aveda
Vision Pro Reveal for Apple

Idents for The Clove Club

Phantom GX 2 Elite for NIKE
Del Core Collection 1
Louis Vuitton 200

Morris

The Cliff

Mutate
Plénitude II for Dom Perignon

Guinness Goodness for Guinness

Diatoms
Babel

Eggs
Bring Magic to the Table for Coca-Cola
Never Ordinary Campaign for Made

Odyssey

Fork

Playground

Toccata

Order in Space

Fugue

Aerial
Utopia

Immaterial Objects for London Design Festival 2024
Information
Tension

Relief

Surface

Inner Child for Ressence
Extrusion

Exo

Playground Installation for London Design Festival 2023

Broken Dreams Broken Machines for Max Cooper

Stream of Thought for Max Cooper

Immersed in the Forest for Zara

Refuge
Information / 25fps / Prores442HQ
"The more ordered something is, the less information you need to fully describe it."
In 1948, Claude Shannon used thermodynamics and entropy to create a new abstract definition of information, divorced from having to be about anything but rather studying the transmission, processing, extraction and utilisation of information itself. Information theory has since been used in multiple applications in theory and technology such as AI, cybernetics, the development of the internet, thermal physics and neural logy to name a few.
Creative Direction by Optical Arts
Camera Assistant: Elliott Lowe
Post-Production: Miguel Wratten
Sound Design: Sonjay Prabhakar