Apple TV
Idents for Channel 4

Apricot Topaz for Dyson
Supersonic R & Jasper Plum for Dyson
Idents for Cancer Research UK & Channel 4
Odyssey for Telstra
Call to the Wild for Apple

Patience for Byborre
Ignis
Pi8 & Pi6 for Bowers & Wilkins
Brand Reset for Aveda
Vision Pro Reveal for Apple

Idents for The Clove Club

Phantom GX 2 Elite for NIKE
Del Core Collection 1
Louis Vuitton 200

Morris

The Cliff

Mutate
Plénitude II for Dom Perignon

Guinness Goodness for Guinness

Diatoms
Babel

Eggs
Bring Magic to the Table for Coca-Cola
Never Ordinary Campaign for Made

Odyssey

Fork

Playground

Toccata

Order in Space

Fugue

Aerial
Utopia

Immaterial Objects for London Design Festival 2024
Information
Tension

Relief

Surface

Inner Child for Ressence
Extrusion

Exo

Playground Installation for London Design Festival 2023

Broken Dreams Broken Machines for Max Cooper

Stream of Thought for Max Cooper

Immersed in the Forest for Zara

Refuge
To celebrate the release of Dyson's new Apricot Topaz colour way, Optical Arts crafted a film centred around growth. Through the inner mechanical structures forming to the revealing of the translucent layer of skin in the brand new colour way, the texture, detail and colour of the film seeks to capture the ever-evolving innovation that Dyson is so well known for.
Directed and Produced by Optical Arts
Creative Direction: Fabrice Le Nezet & Joe Jackson
Executive Producer: Hannah May
Producer: Benedict Kazemi
3D Artists: Nicolas Damour, Roman Hinkel, Flora Macleod, Joe Jackson, Mattia Ker, Fabrice Le Nezet