Apple TV
Idents for Channel 4

Supersonic R & Jasper Plum for Dyson
Idents for Cancer Research UK & Channel 4
Odyssey for Telstra
Call to the Wild for Apple

Patience for Byborre
Ignis
Pi8 & Pi6 for Bowers & Wilkins
Brand Reset for Aveda
Vision Pro Reveal for Apple

Idents for The Clove Club

Phantom GX 2 Elite for NIKE
Del Core Collection 1
Louis Vuitton 200

Morris

The Cliff

Mutate
Plénitude II for Dom Perignon

Guinness Goodness for Guinness

Diatoms
Babel

Eggs
Bring Magic to the Table for Coca-Cola
Never Ordinary Campaign for Made

Odyssey

Fork

Playground

Toccata

Order in Space

Fugue

Aerial
Utopia

Immaterial Objects for London Design Festival 2024
Information
Tension

Relief

Surface

Inner Child for Ressence
Extrusion

Exo

Playground Installation for London Design Festival 2023

Broken Dreams Broken Machines for Max Cooper

Stream of Thought for Max Cooper

Immersed in the Forest for Zara

Refuge
M - Morris 3840x2160 / 25fps / Prores 422HQ
A homage to the work of William Morris’s floral designs and illustrations of the 19th Century.
Here, the real-time growth of flowers is used to form a modern illuminated letter, highlighting the slower quality of manual creation. Morris used illuminated letters in his own publications as a rebellion against the uniformity of the new industrial world.
Inspiration for the flower species used came directly from Morris’s own floral illustrations, which were often influenced by the idea of the ‘English cottage garden’. This gives the film a Summertime feeling which is added to by the light continually moving around the structure until it reaches its final position, reflecting the sun's movements throughout the day.





The flowers were created using photogrammetry. Individual petals and leaves were shot using a number of different lighting techniques, so that subsurface, specular, diffuse and transparancy maps could be created and used in CGI to provide a life-like structure for each leaf and flower.
Time lapse photography was used to gain a more detailed understanding of how each flower opened and used to guide the animation in Houdini.







Creative Direction & Production: Optical Arts
Direction: Joe Jackson
Editor: Matt Cronin
Audio: Sonjay Prabhakar
2D Supervisor: Miguel Wratten
CG Supervisor: Fabrice Le Nezet
3D Artists: Ollie Harris, Alexa Sirbu, Lukas Vojir
Colourist: Martin Pryor
Typeface: Aspect by Jeremy Tankhard