Apple TV
Idents for Channel 4

Supersonic R & Jasper Plum for Dyson
Idents for Cancer Research UK & Channel 4
Odyssey for Telstra
Call to the Wild for Apple

Patience for Byborre
Ignis
Pi8 & Pi6 for Bowers & Wilkins
Brand Reset for Aveda
Vision Pro Reveal for Apple

Idents for The Clove Club

Phantom GX 2 Elite for NIKE
Del Core Collection 1
Louis Vuitton 200

Morris

The Cliff

Mutate
Plénitude II for Dom Perignon

Guinness Goodness for Guinness

Diatoms
Babel

Eggs
Bring Magic to the Table for Coca-Cola
Never Ordinary Campaign for Made

Odyssey

Fork

Playground

Toccata

Order in Space

Fugue

Aerial
Utopia

Immaterial Objects for London Design Festival 2024
Information
Tension

Relief

Surface

Inner Child for Ressence
Extrusion

Exo

Playground Installation for London Design Festival 2023

Broken Dreams Broken Machines for Max Cooper

Stream of Thought for Max Cooper

Immersed in the Forest for Zara

Refuge
Broken Dreams, Broken Machines 3840x2160 / 24fps / ProRes 4444 HQ
Optical Arts directed, designed and produced this film for artist Max Cooper - inspired by his track ‘Broken Machines Broken Dreams’, from his new Album Unspoken Words.
The film explores notions of rhythm, consciousness and celebrates the freedom in losing control; the beauty of deciding one's own path.
We are often consumed by the monotony and repetitive nature of everyday life. ‘Broken Machines Broken Dreams’ portrays the idea that if we decide to let our imagination and thoughts run wild - we could find a new comfort and rhythm in the freedom of it. In Max Cooper’s words: ‘it is about letting go and accepting a slightly odd yet harmonic resolution’.
The film concentrates on computer numerical control (CNC) machines. The methodical, repetitive and controlled instruments start to daydream, descending into a beautiful cacophony of sound and image.

















The sculptures were designed by Optical Arts with 3D modelling software allowing the machines' technicians to turn the digital designs into tool paths for material cutting.
These machines reside in the workshops of Asylum SFX, where the CNC cutting, 3D milling and 3D printers were shot on location.
The robot’s cutting precision and final outcome were expected but the journeys of their programmed sequences were unknown. Their actions are mostly repetitive with glimpses of their characters showing through at unexpected moments.



Creative Direction: Optical Arts
Director & Design: Joe Jackson
Executive Producer: Hannah May
Producer: Rebecca Scheinberg
Production Assistant: Minna Griffiths
DOP: Elliott Lowe
Styling: Jamie-Lee Harding
SFX: Asylum SFX c/o Joe Yabsley
Editor: Xavier Perkins
Colour Grading: Martin Pryor
2D Supervisor: Miguel Wratten
2D Artist: Ben Gallagher
CG Supervisor: Fabrice Le Nezet
CG Artist: Max Johnson, Leon Seith