Dyson Clean + Wash | Work

We designed a large-scale art installation to showcase the new Dyson 911.
Following an extensive phase of R&D, we developed a setup that allowed us to create a chain reaction involving thousands of mops, each falling with realistic physicality, while retaining complete control to art direct and choreograph every scene.

Drawing inspiration from analogue footage, we wanted the film to feel both grounded and grandiose, with the energy and rhythm of a music video. Combining the unpredictability of real-world physics with a highly considered visual language, we crafted a film that feels dynamic, tactile and full of momentum.

Clean + Wash Hygiene for Dyson

Clean + Wash Hygiene for Dyson