Clean + Wash Hygiene for Dyson
Apple TV
Idents for Channel 4
Apricot Topaz for Dyson
Odyssey for Telstra
Call to the Wild for Apple
Patience for Byborre
Ignis
Supersonic R & Jasper Plum for Dyson
Pi8 & Pi6 for Bowers & Wilkins
Brand Reset for Aveda
Vision Pro Reveal for Apple
Idents for The Clove Club
Idents for Cancer Research UK & Channel 4
Phantom GX 2 Elite for NIKE
Del Core Collection 1
Louis Vuitton 200
Morris
The Cliff
Mutate
Plénitude II for Dom Perignon
Guinness Goodness for Guinness
Diatoms
Babel
Eggs
Bring Magic to the Table for Coca-Cola
Never Ordinary Campaign for Made
Odyssey
Fork
Playground
Toccata
Order in Space
Fugue
Aerial
Utopia
Immaterial Objects for London Design Festival 2024
Information
Tension
Relief
Surface
Inner Child for Ressence
Extrusion
Exo
Playground Installation for London Design Festival 2023
Broken Dreams Broken Machines for Max Cooper
Stream of Thought for Max Cooper
Immersed in the Forest for Zara
Refuge
Clean + Wash Hygiene for Dyson
We designed a large-scale art installation to showcase the new Dyson 911.
Following an extensive phase of R&D, we developed a setup that allowed us to create a chain reaction involving thousands of mops, each falling with realistic physicality, while retaining complete control to art direct and choreograph every scene.
Drawing inspiration from analogue footage, we wanted the film to feel both grounded and grandiose, with the energy and rhythm of a music video. Combining the unpredictability of real-world physics with a highly considered visual language, we crafted a film that feels dynamic, tactile and full of momentum.
Credits
Directed & Produced by Optical Arts
Creative Direction: Fabrice Le Nezet
Executive Producer: Hannah May
Producer: Benedict Kazemi
CG Lead: Thomas Ramboz
CG Artists: Serap Karaduman, Mattia Ker, Flora Macleod, Nicolas Damour
Modelling: Emma Malric, Sergi De La Sheras
2D Artist: Ahmed El Azma
Edit: Greg Hayes
Grade: Daniela Rotaru @ Time Based Arts
Sounds: 750mph