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T – Tension

T - Tension

3840 x 2160 / 25fps / Prores 422HQ

T – Tension

Letter T is an exploration into the forces of attraction; it combines elasticity, magnetic and gravitational forces within a single structure.

The letterform itself is revealed for a brief moment, following the alignment of scale and rotation. Once achieved, the magnetic attraction holding the structure in place collapses, allowing a display of fleeting shapes and forms to settle in disarray.

LETTER-T_HERO_1

T_Tension_Hero_Still

3840x2160 / 300dpi / 8bit Tiff

LETTER-T_HERO_2

T_Tension_Still

3840x2160 / 300dpi / 8bit Tiff

Detail_02

3840 x 2160 / 25fps / Prores 422HQ

LETTER T_HERO_4

T_Tension_Stills

3840x2160 / 300dpi / 8bit Tiff

Letter_T_Side_1

T_Tension_Stills

3840x2160 / 300dpi / 8bit Tiff

LETTER T_SONY_BURST1_2

T_Tension_Stills

3840x2160 / 300dpi / 8bit Tiff

Detail_01

3840 x 2160 / 25fps / Prores 422HQ

T_Tension_Sony_Burst

BTS

A specially designed frame, encasing tens of metres of wiring, was used to support dozens of electromagnets; all electromagnets were triggered to release their attraction just after the letter T forms.

Letter_T_BTS_5
Letter_T_BTS_8
Letter_T_BTS_6
Letter_T_BTS_1
Letter_T_BTS_iphone4
Letter_T_BTS_4
Letter_T_BTS_2

Credits

Creative Direction & Production: Optical Arts

Direction & Design: Martin Pryor

Audio: Flank Audio - Dan Streeter

Camera Assistant: Elliott Lowe

Stylist: Jamie-Lee Harding

2D: Miguel Wratten & Ben Gallagher

SFX: Asylum

Set Construction: Barry Cox