T – Tension
Letter T is an exploration into the forces of attraction; it combines elasticity, magnetic and gravitational forces within a single structure.
The letterform itself is revealed for a brief moment, following the alignment of scale and rotation. Once achieved, the magnetic attraction holding the structure in place collapses, allowing a display of fleeting shapes and forms to settle in disarray.
A specially designed frame, encasing tens of metres of wiring, was used to support dozens of electromagnets; all electromagnets were triggered to release their attraction just after the letter T forms.
Creative Direction & Production: Optical Arts
Direction & Design: Martin Pryor
Audio: Flank Audio - Dan Streeter
Camera Assistant: Elliott Lowe
Stylist: Jamie-Lee Harding
2D: Miguel Wratten & Ben Gallagher
Set Construction: Barry Cox