Optical Arts were invited to join 199 other visionaries in celebrating the 200th birthday of Louis Vuitton. The brief was to use the concept of the classic LV trunk as a starting point, a blank canvas for each artist’s ideas.
Our offering for the LV200 project is a visual metaphor of the creative process. It shows the story of the creation of a piece, the evolution of an idea, a never ending journey assembling, deforming, reinterpreting, destroying, regenerating.
The LV trunk is used here as an architectural element, forming an exhibition space but also as a brick, a structural element used to create something bigger.
This is a multi format project, including a film, a sculpture and a series of stills.
Our trunk re-invention has now been exhibited in Paris, Los Angeles and New York as part of the travelling 'Louis Vuitton 200 Visionaries: The Exhibition.'
Creative Direction & Production: Optical Arts
Direction & Design: Fabrice Le Nezet
Executive Producer: Hannah May
3D Artist: Izaak Pardey
3D Artist: Ariel Lu
2D Supervisor: Miguel Wratten
Sound Design: Sonjay Prabhakar
Film & Photography: Joe Jackson
Retouching & Grade: Martin Pryor
Model Fabrication: Made Workshop