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Louis Vuitton

Box_029/200

2048×1024 / 25fps / ProRes 422 HQ

Louis Vuitton

Optical Arts were invited to join 199 other visionaries in celebrating the 200th birthday of Louis Vuitton
The brief was to use the concept of the classic LV trunk as a starting point, a blank canvas for each artist’s ideas.

Our offering for the LV200 project is a visual metaphor of the creative process.
It shows the story of the creation of a piece, the evolution of an idea, a never ending journey assembling, deforming, reinterpreting, destroying, regenerating.

The LV trunk is used here as an architectural element, forming an exhibition space but also as a brick, a structural element used to create something bigger.
This is a multi format project, including a film, a sculpture and a series of still images,

Box_029/200_Model

3840x2160 / 25fps / ProRes 4444 HQ

LV_Print_White01

Architecture_White_Frame01

7000x5000px / 300dpi / 8bit Tiff

Lowres__0006_LV_029-200_Front_Hero.jpg

Box_029/200_Model_Still

8000x5400px / 300dpi / 8bit TIFF

LV_Print_Black28

Architecture_Black_Frame28

7000x5000px / 300dpi / 8bit Tiff

Lowres__0001_LV_029-200_Angle_Open

Box_029/200_Model_Side_Still

8000x5400px / 300dpi / 8bit TIFF

Credits

Creative Direction & Production: Optical Arts

Direction & Design: Fabrice Le Nezet

Executive Producer: Hannah May

3D Artist: Izaak Pardey

3D Artist: Ariel Lu

2D Supervisor: Miguel Wratten

Sound Design: Sonjay Prabhakar

Film & Photography: Joe Jackson

Retouching & Grade: Martin Pryor

Model Fabrication: Made Workshop