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Dom Pérignon – Plénitude II

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Dom Pérignon – Plénitude II

Optical Arts directed, designed and produced this campaign for Dom Pérignon to celebrate their Vintage 2004 Plénitude II.

After 18 years, the flavours in Plénitude II mature, resulting in a re-birth of quality and flavour. We visually conveyed this by exploring the climactic moment of a solar eclipse.

Using an experimental approach, our team replicated the light and texture reminiscent of an eclipse in our studio and captured it in camera. In post-production, these light passes were combined to create atmospheric flares of light depicting the extraordinary beauty of an eclipse through all its stages.

Alongside our eclipse visuals, we created a sensory experience reflecting the characteristics of the liquid champagne itself - using innovative techniques to capture dynamic, abstract and textural shots of Plenitude II.

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6600 x 8400px / 300dpi / 8bit TIFF

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11600 x 9800px / 300dpi / 8bit TIFF

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BTS

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Credits

Creative Direction & Production: Optical Arts

Direction & Design: Joe Jackson

Executive Producer: Hannah May

Producer: Rebecca Scheinberg

Production Assistant: Minna Griffiths

Camera Operator: Elliott Lowe

Set Design: Jamie-Lee Harding

Studio Assistant: Eilish Briscoe

Retouching: Martin Pryor

2D Supervisor: Miguel Wratten

2D Artist: Ben Gallagher

Sound Design: Sonjay Prabhakar